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NEW DIGITAL
                                  NEW DIGITAL

                       PRINTING MAKES
                        PRINTING MAKES

                 MORE POSSIBILITIES
                 MORE POSSIBILITIES






                   askey Group is delighted to announce               "You don’t have to choose
                   that we have invested in RICOH digital              between cost and quality

           Cprinting technology to give our customers
           more flexibility with their print communications.             — with our new digital

           Digital printing has always been a great option for             printing capabilities,
           producing high quality results for smaller print runs at        you can have it all.”

           a sensible per-piece price. However, digital technology
           did not offer as wide of a range of capabilities, which
                                                               3)  A FIFTH COLOR – In addition to the wider range of CMYK,
           meant you needed to stick to basic colors and sizes.
                                                                 our new digital press can incorporate a game-changing
           That has all changed with the new RICOH technology
                                                                 fifth color. Possibilities include white, neon yellow or pink,
           that is now available.                                clear (which has a shiny, varnished effect), and security red
                                                                 for event promotions.
           “Our new digital printing capabilities will change people’s
           perspectives on what’s possible with digital color printing,”   4)  MORE PROJECT POSSIBILITIES – Caskey clients can create
           said Jim Chioda, VP of Operations for Caskey Group.   exciting new projects from multifold brochures and pocket

                                                                 folders, to menus and product packaging with the new
           Here are some of the benefits our customers will experience  digital presses.
           with the new presses:
                                                               5)  SPECIALTY PAPERS – Metallic, soft touch, and dark-colored
           1)  LARGER SHEET SIZE – In the past, we were limited to 13” x 19”   substrates are now welcomed in the digital arena. Designers now
            sheets for digital printing. The new machine can handle sheets   have unique options to use in creating the perfect print product.
            up to 13” x 27.5”. The increase in paper size gives you more real
            estate to set your project apart with wider-format brochures,   “Our clients tend to think of digital as a cost-effective option

            newsletter stringers, posters, and more with static or variable   that comes with some drawbacks, because it can’t do as much
            data products.                                     as our other printing options,” said Jason Martin, Caskey’s VP of
                                                               business development. “We want people to know that you don’t
           2)  FOIL STAMPING – Foil stamping is a specialty process that  have to choose between cost and quality – with our new digital
             has never been cost effective for low quantities. Customers   printing capabilities, you can have it all.”
             can now create products in gold, silver, red, or blue foil –
             all while reaping the benefits of digital’s lower price point
             and small-run capabilities.
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