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This form of saturation mailing is especially good for we personalize your message and make
companies who offer a service that all households sure it reaches its destination via the
can use, or companies that need to reach a large Every Door Direct Mail service.
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population of people, such as:
WHAT ARE THE BENEFITS
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• Restaurants • Contractors & OF USING EDDM ?
• Dry Cleaners Construction • Get Noticed - Advertising
companies
• Moving / Storage studies show that increasing
• Retail stores • Utility companies the size of your postcard or mailer can dramatically
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• Churches • Charities increase your response rate. EDDM requires
• Salons & Spas • Politicians you to mail a Flat which is over 6.25 inches high.
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• Dentists & Doctors • Banks 6.25 x 8 and 6.25 x 11 are common EDDM
sizes, but you can mail larger, which means you’ll
• Gyms • Auto Service & Sales
have plenty of room to get your message across.
Using EDDM is simple. The process begins with • No Lists or Permits Required - With EDDM ,
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the online Mapping Tool. This lets you analyze there is no need to purchase a mailing list; each
demographics and search by age, income, household mailer will simply be labeled “Postal Customer.”
size, and even by location. Once you’ve selected This helps to reduce mail preparation costs and
the right audience area for your mailing, you have save you money.
the option to mail to the entire zip code, or just
the specifi c neighborhoods you want to reach by • Reduced Postage Costs - With postage costs as
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choosing individual carrier routes. low as 18 cents per mail piece, an EDDM mailing
is perfect for businesses of any size.
Great! Now you know who you want to reach, but
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what should your advertisement look like? Where EDDM ensures that your mail reaches EVERY home
do you go to have it designed, printed and mailed? or business in your target area - no addresses to
Fortunately, Caskey Group and the United States collect, and no permits to buy. The result? You reach
Postal Service (USPS) have you covered! your customers and you didn’t have to break the
bank to do it!
Caskey Group works directly with the U.S. Postal
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Service to maximize the effectiveness of your piece, Is an Every Door Direct Mail print campaign right for
while reducing your postage costs. Once you’ve your business? Learn more and fi nd out by contacting
determined the demographics of your audience, your Caskey Group Sales Representative today!

USPS INFORMED DELIVERY

See your mailbox from your inbox! The Informed supplemental content and digital links to create an
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Delivery service by USPS lets customers digitally interactive digital campaign. In this way, Informed
preview mail and manage packages from the USPS Delivery integrates hardcopy mail and digital marketing,
website or through the Informed Delivery app. For providing multiple impressions and interactivity for
advertisers using direct mail, this presents an exciting subscribers in current eligible zip code locations.
opportunity to reach customers through an additional
marketing channel, and at a very low cost. Caskey Group provides several options for advertisers
looking to implement an Informed Delivery campaign.
How does it work? Each morning, Informed Delivery
subscribers receive an email or app notifi cation that To learn more about how to take your direct mail to the
includes black and white scanned images of the outside next level with an interactive Informed Delivery campaign,
of incoming letter-sized mailings. The original scanned visit our website at www.caskeygroup.com/mail-services,
images can be enhanced with custom color graphics, or contact your Caskey Group Sales Representative today!

See what’s coming Sign Up For Free
in the mail. * *Images of the exterior of incoming letter-sized mail and package tracking information on Priority Mail, Priority Mail Express, and other trackable parcels is available