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Want Great Sales?

It,s all about that mix . . .the marketing mix.

From print to email to mobile, top marketers combine channels to
provide a consistent customer experience regardless of channel used.

Here are some data every marketer ought to know.

58% 25% 61% 44% 45% 7.6% 6.0%

of online of marketers of marketers of marketers cite of marketers Response rate Response rate
shoppers say direct mail are boosting multichannel as are increasing for print + email for print-only
browse print or print ads are investment in an essential skill mobile spending campaigns campaigns
catalogs for the channels lead-nurturing for marketers this year
ideas most likely to mailers in 2015 (InfoTrends) (InfoTrends)
be combined (Econsultancy) (Target Marketing)
(Kurt Salmon Consulting) with email (Regalix)

(Ascend2)

+$1.2 46% 56% integrating prioritizing
multichannel: multichannel:
billion of consumers of consumers
use mobile read postcards Percent of marketers integrating Percent of chief marketing
Increase in multiple channels into their officers who prioritize the
campaigns in 2014 multichannel experience
spending on exclusively when that come in
U.S. direct mail 38% — Three channels 71% — high-growth companies
researching the mail 29% — Four channels 41% — low-growth companies

marketing in 2015 online (Direct Marketing Association) (Experian Marketing Services) (Percolate)

(Winterberry Group) (Telemetrics)

There are lots of channels out there.
Use the right combinations and make them work for you!

CASKEY GROUP Q 7