Page 7 - More_Magazine_Issue13

MAIL TRACKING CALL TRACKING SOCIALMATCH
Be prepared for new calls and Have access to live updates and Match your mailing list with their
online leads by knowing exactly recordings of every call you’ve Facebook and Instagram user
when your mailing campaign is received as a result of your direct accounts. Your target market will
hitting mailboxes. mail campaign. not only receive the mailing, but will
be delivered the SAME message on
INFORMED DELIVERY® ONLINE FOLLOW-UP their social feeds, even before they
With Informed Delivery® integration, If a prospect leaves your website visit your website online.
your mailing piece will be without taking action, your ads will
accompanied by a full color, show up throughout the Google LEADMATCH
clickable ad within the grayscale Network directing them back to You’ll receive a list of who came
email preview sent by the USPS. your website. to your website from the mailing
You will also be able to track where SOCIAL MEDIA FOLLOW-UP list and what actions they took.
Informed Delivery® emails have With LEADMATCH, you can mail
been opened (geographically)! Keep your follow-up ads in front of to unique visitors who visited your
your prospects even when they’re website, even if they weren’t on the
scrolling through their newsfeed on mailing list! Finally, true attribution
Facebook and Instagram. for a direct mail campaign!

hether you’re a one-person business or a large And a customized customer dashboard lets you track results
and growing enterprise, you want to use your from every campaign in real time.
W marketing dollars in the best possible way. That
CampaignMail2.0 enhances the effectiveness of direct mail
means getting the biggest return on investment — the most
by providing digital ads and digital tracking. The digital ads
“bang for your buck.”
serve to boost the direct mail campaign’s effectiveness, and
Digital advertising gets a lot of attention these days, leading digital tracking is an essential tool that helps clients define
some businesses to wonder whether their campaigns’ return on investment.
they should continue to invest in Digital tracking takes the guesswork out
direct mail. The answer, according to Did you know of customers’ marketing efforts. With
the data, is a resounding “yes.” 90% of interested this data, clients can do more of what

According to a 2018 report published by prospects will visit works best, and do less of what isn’t as
the Association of National Advertisers, your website after effective, until their marketing efforts are
response rates for direct mail still optimized. CampaignMail2.0 clients can
outperform every digital marketing getting your be confident that every marketing dollar
option. Direct mail gets five to nine direct mail piece? is working as hard as it can to increase
times as many responses as those from Capture more business by sales and improve business growth.
email, paid search engine marketing, or combining direct mail “When we saw that customers could
social media advertisements. get a better response rate and could
and digital efforts – succeed more with their direct mail
“Direct mail is still a really effective
way of communicating. It’s better with CampaignMail2.0 efforts using CampaignMail2.0, we
than digital advertising alone,” said from Caskey. decided to add it to our services,” said
Jason Martin, Vice President of Tony Rife, Caskey’s President. “We work
hard every day to give our customers
Creative and Business Development
what they need, so when we find a tool that can grow our
at Caskey Group. “Combining the two is the best of both
customers’ businesses, we bring it on board.”
worlds, and that’s what we offer with CampaignMail2.0.”
CampaignMail2.0 combines direct mail, mail tracking,
Want to learn more about how
informed delivery, social media, online advertising and CampaignMail2.0 could work for your business?
call tracking. Prospects who are interested in your business Call your Caskey sales rep today.
based on direct mail will see targeted advertisements online.

CASKEY GROUP n 6