Page 5 - More_Magazine_Issue13
P. 5

Caskey invited the Shipley Energy team to its headquarters,   “As a designer, the relationship you have with your print
                where Shipley Energy got a behind-the-scenes look at Caskey’s   vendor is very important,” said Amanda Storm, Graphic
                operations and capabilities. The discussion started with a focus   Designer at Shipley Energy. “Caskey has proven to be
                on Shipley Energy’s goals and needs, both today and into the   extremely helpful and knowledgeable about what we need.
                future. Then, the Caskey team demonstrated what they could   We are very impressed with the quality of work and attention
                bring to the table. By the time the Shipley Energy team left,   to detail they are able to provide.”
                they were inspired with new possibilities.
                                                                     Caskey is always going the extra step to help Shipley Energy
                “Meeting with Caskey gave us some innovative ideas of new   meet its goals. Whether it’s stopping by with a new product or
                ways we can use direct mail to get our message out in the most   dropping off an order, Caskey’s responsiveness is something the
                effective way possible,” said Hitz.                  Shipley Energy team depends on.

                Shipley Energy chose Caskey to partner with                         “We know that the Caskey team is
                them to help elevate the Shipley Energy      “Caskey is             constantly thinking of ways to help us grow
                brand. So far, Caskey has created truck wraps,   supporting our     our business,” Hitz said. “We count on them
                direct mail pieces, door hangers, and other   efforts to            to guide us, show us what is new, and make
                marketing collateral. Whether on a tanker                           us aware of additional opportunities.”
                truck or service van, the vehicle wraps help   move forward,        Over the last year, Shipley Energy’s energetic
                amplify Shipley Energy’s marketing messages   and the sky           marketing team has set its sights higher
                as the company’s fleet travels from place to                        than ever before. Trying new marketing
                place serving customers.                  is truly the limit        tactics, mixing digital and print elements,
                                                            to what we              has been a major focus as the company
                THE CUSTOMER-FIRST
                DIFFERENCE                                can accomplish            seeks to grow its market share. Caskey
                For the Shipley Energy team, Caskey                                 provides complementary services that
                represents a like-minded organization that is   together.”          help the Shipley Energy team as they work
                focused on providing exceptional customer                           to incorporate more digital tactics. For
                service. These shared values form a solid foundation for the two   example, Caskey has helped Shipley Energy begin using Every
                companies. Shipley Energy has continued to partner with Caskey   Door Direct Mail, which incorporates digital tracking and
                on more and more projects, confident that the Caskey team can   analytical tools so that Shipley Energy can evaluate their
                handle many projects and tight timelines.            efforts’ effectiveness.
                                                                     “Our goal is making the decision to choose Shipley
                “We are very excited to see what else is on the horizon as we   “Our goal is making the decision to choose Shipley
                                                                     Energy easier, and driving a better experience both
                continue to work towards helping our message stand out to our   Energy easier, and driving a better experience both
                                                                     before and after someone becomes a customer,”
                customers,” Hitz said.                               before and after someone becomes a customer,”
                                                                     Hitz said. “Caskey is supporting our efforts to move
                                                                     Hitz said. “Caskey is supporting our efforts to move
                Small details, like making sure Shipley Energy has a sample
                                                                     forward, and the sky is truly the limit to what we
                                                                     forward, and the sky is truly the limit to what we
                book filled with paper options, helps streamline projects
                                                                     can accomplish together.”
                                                                     can accomplish together.”
                and sparks creativity. Caskey’s experience working with
                designers and marketing teams means that they can anticipate
                opportunities and solve problems before they arise.





                For more information
                about Shipley Energy,
                visit ShipleyEnergy.com
                or call 800-839-1849.
                                                                                                          CASKEY GROUP   n    4
   1   2   3   4   5   6   7   8