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Caskey invited the Shipley Energy team to its headquarters, “As a designer, the relationship you have with your print
where Shipley Energy got a behind-the-scenes look at Caskey’s vendor is very important,” said Amanda Storm, Graphic
operations and capabilities. The discussion started with a focus Designer at Shipley Energy. “Caskey has proven to be
on Shipley Energy’s goals and needs, both today and into the extremely helpful and knowledgeable about what we need.
future. Then, the Caskey team demonstrated what they could We are very impressed with the quality of work and attention
bring to the table. By the time the Shipley Energy team left, to detail they are able to provide.”
they were inspired with new possibilities.
Caskey is always going the extra step to help Shipley Energy
“Meeting with Caskey gave us some innovative ideas of new meet its goals. Whether it’s stopping by with a new product or
ways we can use direct mail to get our message out in the most dropping off an order, Caskey’s responsiveness is something the
effective way possible,” said Hitz. Shipley Energy team depends on.
Shipley Energy chose Caskey to partner with “We know that the Caskey team is
them to help elevate the Shipley Energy “Caskey is constantly thinking of ways to help us grow
brand. So far, Caskey has created truck wraps, supporting our our business,” Hitz said. “We count on them
direct mail pieces, door hangers, and other efforts to to guide us, show us what is new, and make
marketing collateral. Whether on a tanker us aware of additional opportunities.”
truck or service van, the vehicle wraps help move forward, Over the last year, Shipley Energy’s energetic
amplify Shipley Energy’s marketing messages and the sky marketing team has set its sights higher
as the company’s fleet travels from place to than ever before. Trying new marketing
place serving customers. is truly the limit tactics, mixing digital and print elements,
to what we has been a major focus as the company
THE CUSTOMER-FIRST
DIFFERENCE can accomplish seeks to grow its market share. Caskey
For the Shipley Energy team, Caskey provides complementary services that
represents a like-minded organization that is together.” help the Shipley Energy team as they work
focused on providing exceptional customer to incorporate more digital tactics. For
service. These shared values form a solid foundation for the two example, Caskey has helped Shipley Energy begin using Every
companies. Shipley Energy has continued to partner with Caskey Door Direct Mail, which incorporates digital tracking and
on more and more projects, confident that the Caskey team can analytical tools so that Shipley Energy can evaluate their
handle many projects and tight timelines. efforts’ effectiveness.
“Our goal is making the decision to choose Shipley
“We are very excited to see what else is on the horizon as we “Our goal is making the decision to choose Shipley
Energy easier, and driving a better experience both
continue to work towards helping our message stand out to our Energy easier, and driving a better experience both
before and after someone becomes a customer,”
customers,” Hitz said. before and after someone becomes a customer,”
Hitz said. “Caskey is supporting our efforts to move
Hitz said. “Caskey is supporting our efforts to move
Small details, like making sure Shipley Energy has a sample
forward, and the sky is truly the limit to what we
forward, and the sky is truly the limit to what we
book filled with paper options, helps streamline projects
can accomplish together.”
can accomplish together.”
and sparks creativity. Caskey’s experience working with
designers and marketing teams means that they can anticipate
opportunities and solve problems before they arise.
For more information
about Shipley Energy,
visit ShipleyEnergy.com
or call 800-839-1849.
CASKEY GROUP n 4