The Print vs. Digital Media Myth

Posted on July 2nd, 2015

In business, it’s nice to know that you’re on the right track; that what you work so hard to design, develop and manufacture is what the customer wants. When it comes to print marketing, the rest of the world is learning what we at Caskey have always known.

Print is not dead. In fact, it is alive and thriving.

There are studies everywhere lately that show that print is winning in the battle for most trustworthy communication channel, and the findings can be quite surprising.

According to an article in Target Marketing magazine, 79% of consumers say they act on direct mail immediately, and 56% stated that they found print marketing to be the most trustworthy of all media channels.

Most astonishing, though, are the demographic groups who rate print the highest. In a report by JWT, almost 8 out of 10 millennials (18-34 year olds) said print makes them feel more connected than digital.

The preference for print also extends to a wide variety of communication channels. In 2014, more than 80% of American adults said they would rather read a magazine in print than online. Additionally, two-thirds prefer paperbound books to e-books.

So there you have it. In this digital age, print stands the test of time and wins the battle for the most trustworthy media source.

Sources: Bindery Success Newsletter, June 2015; Iron Mountain; Direct Mail for the Modern Marketer, Target Marketing, 2/19/15; Bob Bly’s Direct Response Letter, www.bly.com.

Share Button

WOW!

This is neat…and I haven’t even logged in yet! I am just looking at the home page!

Marketing Firm Client, Pennsylvania

Team Approach

I got the Birthday Card in the mail today. Very nice and I really like the team approach. Very well done.

Marketing Client, Alabama

Amazing Service

Looks great! I really appreciate everything you’ve done to make this work! Excellent service, as always!

Public Utility Client, New Jersey

Partnership

We have a good partnership going here. I would recommend you as strongly as possible!

Senior Community Client, Pennsylvania

Looking Great

Signs arrived, they look great – thank you thank you!

Private School Client, District of Columbia

So Many Services!

Wow! Who knew you offered so many services?! Very nice website!

Non-Profit Client, Delaware

Book Looks Awesome!

Binding is dead on. Color is excellent. Well done!

Graphic Design Client, Pennsylvania

Graphic Design

FANTASTIC!! What a great idea. It looks wonderful!

Foundation Client, District of Columbia

Cutting Edge

Your company always impresses me with your cutting edge approach to design, technology, and strategy. I love it! We truly appreciate the working relationship our companies have.

Printer Client, Pennsylvania

Oooohing and Awwwing

Our marketing packets are gorgeous! We are still oooohhhhing and awwwwwwwwing over them. We love, love, love them! Kudos to Caskey for a beautiful job!

Senior Living Client, Pennsylvania

View All | Submit a Testimonial