Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Local Business

I love to give work to local businesses. Caskey Group is awesome, and so close by! Thanks for all your help! Our van looks great! When it needs to be replaced, I will give you a call!

Cleaning Service Client

Nice Work

First of all, let me say you do really nice work! You’ve been able to take my vision to the level I was unable to accomplish with my limited resources and skills. Thank you!

Manufacturing Client, Pennsylvania

First Class Expectation

Great job, team! You and your staff did everything first class, as we have come to expect from Caskey.

Printing Client, Mississippi

Strong Partner

I cannot wait to see our website and look forward to working with this super strong and committed comapny. Thanks again!

Senior Living Client, Pennsylvania

We are very pleased!

The mailers look fantastic! Great job. We are very pleased.

Marketing Firm Client, Pennsylvania

Happy Customer

Just wanted to let you know that we talked with the client today and they were very pleased with the mailer and magnet. Nice job!

Graphic Design Client, Pennsylvania

Looking Great

Signs arrived, they look great – thank you thank you!

Private School Client, District of Columbia

Approved!

Thank you for your patience and sharing of ideas.

Township Client, Pennsylvania

Account Management is Wonderful

Our partnership is working out very well. I am extremely pleased with our Client Relationship Manager’s management of our account. Thank you!

Healthcare Client, District of Columbia

Classy Operation

I admire your company for the great pieces you put out. Very creative, very engaging. You really have a classy operation.

Marketing Firm Client, Pennsylvania

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