Making a Great First Impression: The Importance of Design

Posted on June 12th, 2017

FFF Catering BrochureYour company’s marketing material is often someone’s first impression of your brand. From business cards and brochures, to postcards and websites, the overall user experience and look is key to making a good first impression.

Hearing that first impressions are extremely important is something that does not come as a surprise to anyone. You may, however, be surprised to learn that it only takes 1/10th of a second for a potential customer to form an impression of your business. This split second impression will shape a customer’s opinion of your company and can make the difference in their decision whether to do business with you.

All of your marketing materials, whether online or offline, should present your brand, your promise, and the value of your business. Cohesive marketing materials will help you communicate your brand to potential clients, and reinforce your message.

But how does a small business go about creating cohesive marketing material that represents your company and attracts customers? Hire a professional design company.

Companies that invest in quality design are perceived to be more trustworthy by potential customers. By hiring a professional design company, you will ensure that your marketing materials look professional and align with your company’s core values and messaging.

You may be tempted to save money by doing the design yourself, but you never get a second chance to make a great first impression, so don’t throw your hard earned money and efforts away with poorly designed material.

With years of experience in the industry, Caskey Group gives you the expertise and creative talent that will take your marketing efforts to the next level. Put our team of dedicated professionals to work today!

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Well Done!

Thank you SO much! I appreciate all you and your team did to keep us on schedule. I know we weren’t an easy customer! Kudos to you all!

Client, Ohio

Miraculous

Your team has pulled off some miracles for us and we feel that deserves our loyalty.

Casino Client, Delaware

Fabulous

We received a TON of print collateral today and it all looks fantastic! I LOVE the Camper Kit! Thank you!!

Sports Camp Client, District of Columbia

Cutting Edge

Your company always impresses me with your cutting edge approach to design, technology, and strategy. I love it! We truly appreciate the working relationship our companies have.

Printer Client, Pennsylvania

Printing and Color Look Superior

Just got your printing direct mail samples for our project. The printing and color look superior compared to the old printer’s samples. Good job.

Senior Living Client, Pennsylvania

Great to Work With

Thank you for everything! Your team has been so great to work with. I appreciate you professionally and personally.

Marketing Firm Client, Pennsylvania

Fabulous!

Thank you, All! They look fabulous! I just love them!

Healthcare Foundation Client, Maryland

Graphic Design

FANTASTIC!! What a great idea. It looks wonderful!

Foundation Client, District of Columbia

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Medical Client, District of Columbia

Thank You

It has been a pleasure working with you directly. We look forward to continuing the relationship into the future.

Graphic Design Client, New York

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