Adding Texture and Pattern with Reticulating Varnish

Posted on March 28th, 2018

Skin is the largest organ in the human body, and given the fact that skin is wholly responsible for tactile (touch) sensations, it’s a wonder that so many marketing efforts completely ignore the influence skin’s sensory experience has on decision-making. Most marketing aims to appeal to the eyes first, and forget to take into account the powerful sense of touch. Recent research, however, has fueled new marketing tactics that seek to take advantage of physical touch in order to promote products, services, and brands.

One way to achieve a tactile effect in your marketing is through an on-press process called reticulation. This effect is achieved when a spot varnish and an overall UV coating is applied on top of standard offset print. When these two are mixed, there is a chemical reaction that results in a tactile and visual effect.

Reticulating Varnish creates a raised and textured coating affect that can give tangible depth, dimensionality and texture to images and words. You can simulate the feel of sand and silk – raise images off the page – or give the illusion of multiple layers – you can imitate the look of practically anything!

When reticulating varnish is applied to a colored background, it can create a subtle patterned effect.

When reticulating varnish is applied to an image, it gives it texture, dimension and movement.

Reticulating Varnish doesn’t just offer aesthetic benefits to your printed communications, is also has practical benefits as well. UV printing offers unbeatable turnaround times and provides protection from smudges, scratches and fingerprints. In addition, UV printing is a process that can truly be defined as environmentally friendly. UV inks are non-toxic, recyclable and because UV coating is curved into a solid by ultraviolet lamps, the process releases no volatile organic compounds (VOCs) and is non-flammable.

Specialty effect coatings and overprints continue to gain popularity as printed media attempts to distinguish itself from other types of media. You can evoke a mood, convey an attitude, project energy, or calm. You can take your reader on a tactile journey that would not be possible with other types of media in today’s digital world. If you are interested in Reticulating Varnish, or any other specialty coating, contact us today.

 

 

 

Share Button

A meaningful relationship

I want to say how much Caskey means to our company. We appreciate how much your team always has our back. We love working with you!

Education Client, MD

Fantastic Newsletter

Thank you to our sales rep and to Caskey for everything. Our newsletter looks fantastic!

Non-Profit Client, Maryland

Awesome!

Our new sales board looks AWESOME! Your installation guys were great, too.

Media Client, Pennsylvania

Awesome Job

Awesome job, as usual. The brochures look and feel delicious. Thanks Caskey!

Retail Client

The bomb

We just received the yearly order reporting sheet. Thank you for working with us to achieve these savings. You are the bomb!

Public Utility Client, Pennsylvania

Happy Customer

Just wanted to let you know that we talked with the client today and they were very pleased with the mailer and magnet. Nice job!

Graphic Design Client, Pennsylvania

Local Business

I love to give work to local businesses. Caskey Group is awesome, and so close by! Thanks for all your help! Our van looks great! When it needs to be replaced, I will give you a call!

Cleaning Service Client

Spectacular Banners

These are spectacular! We love them! Thank you, as always, to the good people at Caskey.

Private School Client, Maryland

I really love this!

This is a great layout. Thank you for being so patient with me. GREAT job!

Cable Company, Ohio

Looking Great

Signs arrived, they look great – thank you thank you!

Private School Client, District of Columbia

View All | Submit a Testimonial